AffTrackers: the Tracking Technology Behind Our Platform
Updated 27 October 2026
Every click you send, every registration and every deposit attributed to you in Casino Affiliates Group is recorded by tracking technology from AffTrackers, affiliate tracking software published by Trackers and Co. We work with them as our technology partner. This page explains what the software does, why it matters to you as an affiliate, and why operators and networks use it to run programs of their own.
What AffTrackers is
AffTrackers is a hosted (SaaS) platform for running an affiliate program. The company that runs the program does not install or maintain servers: it signs up, configures its brands and commission plans, and invites its affiliates. The software then handles the parts that are tedious and easy to get wrong when done by hand: recording clicks, attributing players to the right partner, applying commission rules and showing everyone the numbers they are entitled to see.
For you, as a partner of Casino Affiliates Group, that is mostly invisible. You see a dashboard, links and reports. But the quality of that dashboard, and how far you can trust its numbers, comes from the tracking layer underneath.
What it means for affiliates
Unique-click counting
A visitor who clicks your link twice is counted once as a unique click. That keeps your conversion rates honest: when you compare two pages, you are comparing real visitors, not refreshes.
Sub-IDs on every link
Add a label to any tracking link and it becomes its own row in your reports. One label per page, per post or per ad set is enough to see where your depositing players actually come from. Our guide to sub-IDs and postbacks has naming ideas.
Outgoing S2S postbacks
If you run your own tracker, a server-to-server postback sends registrations and deposits to it as they happen, with your click ID attached. You can optimise campaigns in the tool you already use, without exporting anything.
Real-time reports
Clicks, sign-ups, first deposits and commission update as activity happens, filterable by date, brand, website and sub-ID. If you are new to reading these numbers, see how to read your affiliate reports.
Several brands in one account
Casino Affiliates Group gives you six casino brands under a single login, each with its own link and all reported together. That multi-brand structure, with one balance and one payment, depends on a tracking system that handles several brands cleanly. See our six brands.
What it does for operators and networks
The same software is available to any casino operator, sportsbook or affiliate network that wants to run its own program instead of building one. The things an operator usually needs are covered:
- Affiliate portal. A branded area where partners sign up, get links and creatives, and read their stats.
- Commission plans. RevShare, CPA and Hybrid models, configured per partner or per group, which is how a program offers different deals to different affiliates.
- Several brands. One program covering several sites, with tracking per brand.
- Creatives library. Banners, text links and landing pages, organised by brand and language.
- Postbacks both ways. Receiving conversion events from the casino platform and sending them on to affiliates' trackers.
- Reports for the admin. Which partners bring depositing players, which bring only clicks, and what each costs.
If you are an operator reading this, our page for operators also points to where to source casino content.
Plans and pricing
AffTrackers publishes three monthly plans:
| Plan | Price | Typical fit |
|---|---|---|
| Base plan | $49 per month | A first program or a single brand getting started |
| Middle plan | $149 per month | A growing program with more partners and traffic |
| Enterprise | $990 per month | Networks and multi-brand operators with larger volumes |
The "typical fit" column is our reading of how the tiers are positioned. What each plan includes, and current pricing, is listed on the AffTrackers website; check there before deciding.
Try it before you buy
A live demo runs at app.afftrackers.com. It is the quickest way to see the admin side: how a brand is set up, how a commission plan is defined, what an affiliate sees when they log in. If you are an affiliate considering launching your own sub-network one day, it is worth ten minutes of your time.
Why an affiliate should care which tracker a program uses
Most affiliates never ask, and most of the time they don't need to. But tracking is where disputes start. When a partner and a program disagree about a player, the argument is really about what the tracking recorded. A program built on a proper tracking platform, with unique clicks, sub-IDs and postbacks, gives you the means to check its numbers against your own. That is a better position than trusting a total at the end of the month. It is one of the criteria we use when we compare casino affiliate programs.
Joining Casino Affiliates Group
You do not need an AffTrackers subscription to be our partner. Everything described in the affiliate section above is included in your free account, alongside the commission models (25% RevShare to start, up to 50%, CPA or Hybrid) and a dedicated manager.
FAQ
Who makes AffTrackers?
AffTrackers is published by Trackers and Co. Casino Affiliates Group works with it as a technology partner.
How much does AffTrackers cost?
Its published plans are $49, $149 and $990 (Enterprise) per month. Check afftrackers.com for what each includes.
Is there a demo?
Yes, at app.afftrackers.com.
Do I need AffTrackers to promote your brands?
No. As a Casino Affiliates Group partner you get the tracking, sub-IDs, postbacks and reports in your free account.