For Casino Operators: Game Content and Affiliate Tracking
Updated 27 October 2026
Casino Affiliates Group is a program for affiliates: publishers, streamers, channel owners and media buyers who send players to casinos. We regularly hear from people on the other side of the table, operators who run a casino or are about to launch one. This page is for them. It points to two companies we know that cover the two technical problems every new casino meets first: where the games come from, and how to run an affiliate program.
Problem one: getting games onto your site
A casino without a broad game lobby does not keep players. Signing separate agreements with dozens of game studios, integrating each one and keeping them all running is a project in itself, and most new operators do not have the time or the team for it. The usual answer is an aggregator: one integration that brings a large catalogue under one contract.
SoftAggregator is a B2B casino game aggregator. SoftAggregator offers a single API that connects an operator to thousands of casino games, so the lobby can be filled through one integration instead of many. For operators who do not want to build a platform at all, SoftAggregator also offers turnkey setups, where the casino is delivered ready to run. If you are at the stage of comparing content options, SoftAggregator's site explains its integration process and how to get in touch with its team.
A few questions worth asking any aggregator, including SoftAggregator:
- How is the integration done, and how long does a typical one take?
- Which currencies does the wallet support for your target markets?
- How are game rounds reported, and can you reconcile them with your own data?
- What happens when a game is updated or removed from the catalogue?
- How is billing calculated, and how often?
Choosing between aggregators? The casino game aggregator comparison puts SoftAggregator side by side with SOFTSWISS, EveryMatrix, Hub88 and Slotegrator using each vendor's published figures, the 2026 aggregator ranking says who each one suits, and how to choose a casino game aggregator lists the questions that actually decide it: studios enabled for your market and currency, blended or per-provider pricing, wallet behaviour on retries, and time to launch.
Problem two: running an affiliate program
Affiliates bring players at a cost you only pay when they perform, which makes them one of the most efficient acquisition channels a casino has. But a program needs tracking you and your partners can trust: clicks, registrations and deposits attributed to the right affiliate, commission plans applied correctly, and a portal where partners see their numbers without e-mailing you every day.
AffTrackers, the tracking software our own platform runs on, is built for exactly this. It is a hosted service with plans at $49, $149 and $990 (Enterprise) per month, a branded affiliate portal, RevShare, CPA and Hybrid plans, multi-brand support and postbacks. You can look at the admin side in the AffTrackers demo before deciding. Full details are on afftrackers.com.
What an operator can learn from how affiliates choose programs
We spend our days on the affiliate side, so here is what we see partners look for when they pick a casino to promote. If you are designing your own program, these points matter more than the headline percentage.
A clear welcome offer with a code
Affiliates sell your bonus before they sell your casino. A single, easy-to-quote offer with a short code ("250% with ZESLOTS250", "300% with WIN300") gets used in titles, banners and Telegram posts. A complicated package with five steps does not. Our bonus codes page shows how the brands we represent present theirs.
Tracking partners can verify
Sub-IDs and S2S postbacks are now standard expectations, not extras. Partners who run their own tracker will compare your numbers with theirs. See sub-IDs and postbacks explained for what they expect.
Several deal models
Content sites prefer RevShare, media buyers prefer CPA, growing sites like Hybrid. A program that offers only one model loses the others. Our deal model guide explains why from the affiliate's side.
A person to talk to
A dedicated manager who answers on a messenger is often the reason a partner stays with a program through a slow month.
A working mobile experience
Much affiliate traffic is mobile. The six brands in our program each have an iOS and Android app installed directly from the site, and partners notice the difference in conversion.
Order of work for a new casino
Operators often ask what to sort out first. In our experience the sequence that avoids rework is: settle the game content and the wallet integration, because everything else depends on players being able to play; define the welcome offer and its code; then open the affiliate program with tracking already in place, so the first partners you recruit are measured properly from their first click. Programs that open before tracking is ready spend their first months arguing about numbers instead of growing. Partners also look for practical guidance; our affiliate guides show the level of detail they expect.
Want your brand in front of our affiliates?
Casino Affiliates Group currently represents six casino brands (see our brands). If you are an operator and want to discuss anything related to our affiliate network, use the contact page.
Are you an affiliate who landed here?
You are in the right place too, just on the wrong page. One free account gives you links to six casino brands, up to 50% RevShare, CPA or Hybrid, and a $250 minimum payout.
FAQ
What does SoftAggregator do?
SoftAggregator is a B2B casino game aggregator. It offers one API to connect a casino to thousands of games, and turnkey casino setups for operators who want a ready-to-run solution.
What is AffTrackers?
Hosted affiliate tracking software for operators and networks, with plans at $49, $149 and $990 per month and a demo at app.afftrackers.com. Our platform runs on it.
Does Casino Affiliates Group supply games or platforms?
No. We are an affiliate program. For game content, see SoftAggregator; for affiliate tracking software, see AffTrackers.
Can operators contact you?
Yes, through the contact page.