Casino Affiliate Guides
Updated 27 October 2026
These guides are written for people who already send, or want to send, players to casinos: site owners, channel admins, streamers and media buyers. They are practical rather than theoretical. Each one starts from a decision you actually have to make (which deal, which brand, which platform, how to label a link) and works through it with examples. Read them in any order; where one depends on another, it links to it.
If you are just starting
Begin with how to start a casino affiliate site in 2026. It covers choosing a niche and a market, the first pages worth building, which programs to apply to and what to measure in the first three months. Then read compliance basics for casino affiliates before you publish anything: 18+ messaging, responsible-gambling wording and honest bonus descriptions are far easier to get right from day one than to retrofit across a hundred pages. Keep the casino affiliate glossary open in another tab; the trade is full of abbreviations (FTD, NGR, CPA) that programs use without explaining.
Money: choosing and understanding your deal
- RevShare vs CPA vs Hybrid: how each model pays, worked examples, and how to match a model to your traffic and your need for cash flow.
- Negative carryover explained: what happens on revenue-share deals when a month ends in the red, the variants programs use, and the questions to ask before you sign.
- Multi-brand vs single-brand programs: one account covering several casinos, or one program per brand. Admin time, reporting, payout thresholds and dependence on a single brand, compared honestly.
For the terms we offer ourselves (25% RevShare to start, up to 50%, CPA or Hybrid, a $250 minimum payout), see commissions.
Traffic: where players come from
- Casino affiliate SEO: keyword choice, review and bonus pages, brand searches, internal linking and building links that last.
- Promoting casinos on Telegram: post formats, rhythm, tracking each post separately and keeping an audience's trust.
- Casino streaming for affiliates: links and codes on screen, tracking per platform, disclosure and looking after viewers.
- How to pick casino brands for your GEO: language, payment habits, bonus preferences and local search demand, and when to ask for a geo deal.
Data: tracking and reading the numbers
- Sub-IDs and S2S postbacks explained: how to label links so every placement gets its own report row, and how to send conversions to your own tracker.
- How to read casino affiliate reports: every column from clicks to commission, the ratios worth watching and the mistakes people make reading them.
The tracking described in these guides runs on AffTrackers; if you are curious about the software itself, afftrackers.com has a live demo.
Brands and comparisons
Guides tell you how; the brand pages tell you what to promote. Our six casino brands each have a profile with their welcome code, the audience they suit and promotion ideas, and every current code is on the casino bonus codes page. If you are still deciding which program to join, the comparison pages put Casino Affiliates Group next to well-known programs on the criteria that matter, and the best casino affiliate programs of 2026 ranks them.
A suggested reading path for your first month
Week one: the start-up guide and compliance basics, then set up your account and add each website or channel separately. Week two: sub-IDs and postbacks, so every link you publish is labelled before traffic arrives. Week three: the guide for your main traffic source (SEO, Telegram or streaming) and the GEO guide if your readers are spread across countries. Week four: open your report, read it column by column with the reports guide at your side, and decide which brand earns your best placement. At that point the deal-model guide becomes useful, because you finally have data to discuss with your manager instead of assumptions.
If you get stuck on a term along the way, it is almost certainly in the glossary. If you get stuck on something specific to your account, ask your dedicated manager; that is what they are there for, and a five-minute conversation often saves a week of guessing.
For operators
Running a casino rather than promoting one? The casino game aggregator comparison and the guide on choosing a game aggregator are written for you.
A note on how we write these
Where a guide uses numbers in an example, they are illustrative and labelled as such. Where a practice depends on a program's own terms (carryover rules, CPA qualification, which events a postback can send), we say so and tell you to check, rather than presenting one program's rules as an industry fact. And when a guide recommends trying a game before writing about it, we mean it: free casino demos exist precisely for that.
18+ only. Please gamble responsibly.
FAQ
Which guide should I read first?
How to start a casino affiliate site, then compliance basics. Both apply whatever traffic source you use.
Are the guides specific to Casino Affiliates Group?
Mostly not. They describe how casino affiliation works in general, with examples from our six brands where that helps.
Where do I find the meaning of FTD, NGR and similar terms?
In the casino affiliate glossary, which defines the common terms in plain English.
Do I need to be a partner to use the guides?
No. They are free to read. Joining is also free if you want links to the six brands.