Casino Affiliates Group vs LeoVegas Affiliates
Updated 27 October 2026
LeoVegas built its name on mobile casino at a time when most operators still treated phones as an afterthought, and the brand is still associated with a polished mobile experience. That makes this comparison more interesting than most, because mobile is also where most of our players are. The difference is less about the product on the phone and more about how the affiliate side is organised.
What each program is
LeoVegas Affiliates is the program for LeoVegas and the related brands the group chooses to run through it; their site lists what's currently available. It's an operator program with a strong casino identity and a well-known flagship brand.
Casino Affiliates Group is a network. One account gives you six casino brands: CasinoPurple, ZeSlots, CasinoWinner, YourWin24, Cas2Bet and LuckySlotPlay. Each has its own tracking link, all six feed one report, and you're paid once from a combined balance when it passes $250.
| Criterion | Casino Affiliates Group | LeoVegas Affiliates |
|---|---|---|
| Brand identity | Six distinct casino brands, each with its own offer | Strong flagship casino brand known for mobile |
| Mobile | Every brand has an iOS and Android app that installs straight from its site | Mobile is a core part of the brand's reputation |
| Deal models | RevShare from 25%, up to 50% on performance; CPA; Hybrid; geo deals | Typically RevShare, with CPA or hybrid by negotiation. Check their current terms |
| Reporting | One real-time report across six brands | Their own dashboard for their brands |
| Sub-IDs / postbacks | Sub-IDs on every link; outgoing S2S postbacks | Ask them what's supported for your setup |
| Manager | Dedicated manager for every partner | Varies with partner size |
| Minimum payout | $250 | See their current terms |
Mobile on both sides
Because mobile is LeoVegas's signature, it's worth being specific about ours. Each of our six brands has an app for iOS and Android that players install directly from the casino's own site, without going through an app store. For affiliates, that means a link from your phone-first content lands on a site that's built for the screen the reader is holding, and players who like a home-screen icon can add one in a couple of taps. If your audience mostly reads on mobile, which is true of almost every casino audience now, neither program will let you down on this front.
The real differences
One strong brand vs a choice of six
A strong single brand is easy to promote: one story, one look, one reputation. The downside shows up when your audience gets used to it. Readers who already have a LeoVegas account won't sign up again, and a site that keeps recommending the same casino eventually runs out of new players to convert. With six brands under one account, you can rotate offers, build "if you liked X, try Y" content and put a different welcome bonus in front of returning readers. CasinoWinner's 300% with WIN300 and ZeSlots's 250% with ZESLOTS250 are very different hooks from CasinoPurple's straightforward 100% with PURPLE100, and they reach different players.
How the deal grows
At Casino Affiliates Group the path is stated: 25% RevShare to start, moving up to as much as 50% based on the quality of the players you send. CPA and Hybrid are there if you'd rather be paid upfront or split the difference. Geo deals let us price a country differently when the numbers justify it. With large operator programs, deals for bigger partners are typically negotiated too; the difference is usually how early in your growth that conversation becomes possible. Our RevShare vs CPA vs Hybrid guide covers how to choose.
Tracking you control
If you run your own tracker, our outgoing postbacks push registrations and deposits to it from all six brands, tagged with the sub-IDs you set. That lets you compare our brands against each other, and against other programs, in one place. More in sub-IDs and postbacks explained.
Who each one suits
- Publishers who want one polished, recognisable casino: LeoVegas is a strong choice, particularly on generic casino traffic where brand trust does the heavy lifting.
- Bonus and comparison sites: our six welcome offers give you a real comparison to build, and a single report to measure it.
- Affiliates with a returning audience: rotating between our brands keeps giving regular readers something new to sign up for.
- Publishers covering several countries: geo deals let us shape the deal per market, and the multilingual creatives (banners, text links, landing pages) help you localise.
Content ideas that suit a six-brand account
A single flagship brand naturally leads to a single review page. Six brands open up formats that keep working month after month: a "bonus codes this month" page listing all six codes, a "which casino suits you" quiz that maps answers to brands, a ranking of welcome offers by size, or a "new casinos to try" newsletter slot that rotates a different brand each week. Each piece links to several brands, and each brand link carries its own sub-ID, so you learn quickly which casinos your audience prefers. Ask your manager for creatives in the language of each market you target; banners, text links and landing pages come in several languages.
Try both, measure one thing
If you're undecided, put both programs on comparable pages for a month and compare earnings per hundred clicks rather than signups. Signups flatter big brands; earnings per click tells you what your traffic is actually worth. For a feel of the games your readers will find, FreeCasinoLobby's demo games are a useful pre-deposit step on slot pages. You can find LeoVegas Affiliates' current terms on their site, browse our six casino brands, or see where both sit in our 2026 ranking.
FAQ
Do your brands work well on mobile?
Yes. Each of the six brands has an iOS and Android app that installs directly from its own site, and the sites themselves are built for phones.
Is LeoVegas better known than your brands?
Yes, and that helps it on cold traffic. Our brands need a little more selling, which is why we give you six welcome offers and codes to work with.
Can I get a different deal for one country?
Yes. Geo deals are available. Show your manager the numbers for that country and we'll discuss it.
Will my reports show each brand separately?
Yes. One report covers all six brands, and you can break it down by brand and by sub-ID.