Casino Affiliates Group vs Kindred Affiliates (Unibet)
Updated 27 October 2026
Kindred Affiliates is best known as the program behind Unibet, a brand that a great many bettors and casino players in Europe have used at some point. When affiliates search for it, they're usually weighing a big, familiar European name against something more flexible. This page looks at what that trade really involves, without pretending we're something we're not.
A note on checking current details
Large gambling groups change shape over time: brands are added or retired, markets open and close, and affiliate programs get reorganised. We haven't listed Kindred's brand portfolio or corporate details here for that reason. Before you sign up anywhere, check the program's own site for the brands and markets currently on offer. The comparison below is about how the two programs work for an affiliate, which changes far less often.
| Criterion | Casino Affiliates Group | Kindred Affiliates |
|---|---|---|
| Flagship | Six casino brands of similar standing, each with its own offer | Unibet, a widely recognised European brand |
| Verticals | Casino across six brands; casino + sports at YourWin24 | Sports, casino and more under its brands |
| Deal models | RevShare from 25%, up to 50% on performance; CPA; Hybrid; geo deals | Typically RevShare, with other structures by negotiation. Check their current terms |
| Reporting | One real-time report across six brands, broken down by brand and sub-ID | Their own dashboard |
| Postbacks | Outgoing S2S postbacks to your tracker | Ask them what's available |
| Manager | Dedicated manager for every partner | Varies with partner size |
| Minimum payout | $250 from one combined balance | See their current terms |
Why affiliates value Unibet
Trust is the honest answer. Unibet has been a familiar name for a long time, and in many European markets a player has either used it or knows someone who has. That familiarity makes cold traffic easier to convert. The brand is also strong on sports, which is useful if your content follows fixtures and leagues. If your readers expect a mainstream European bookmaker, it's a sensible recommendation, and we wouldn't tell anyone to remove it from a page where it performs.
Why some affiliates add a network like ours
Six offers instead of one
The problem with a single familiar brand is that your audience runs out of new reasons to sign up. Many of your readers already have an account. A network with six casinos gives you six welcome offers and six reasons for an existing player to register somewhere new: CasinoWinner's 300% (WIN300), ZeSlots's and YourWin24's 250% (ZESLOTS250, YOUR250), CasinoPurple's and Cas2Bet's 100% (PURPLE100, CAS100), and LuckySlotPlay's LUCK5. Each brand page, starting with the brands overview, explains which audience converts best on it.
Deals that respond to your numbers
Every new partner starts on 25% RevShare. As your players prove themselves, the rate moves up, with 50% as the ceiling. If you'd rather have CPA, or a Hybrid of CPA and RevShare, ask. If one country performs well above the rest, a geo deal can reflect that. We cover how to pick between models in RevShare vs CPA vs Hybrid, and how to read the resulting numbers in how to read your affiliate reports.
Tracking that plugs into your stack
Unique-click tracking, sub-IDs on every link, real-time reports and outgoing server-to-server postbacks are standard. If you buy traffic or test landing pages, that's the difference between guessing and knowing. Our sub-IDs and postbacks guide has naming conventions that keep reports readable.
Someone who knows your account
Every partner gets a dedicated manager. Not a shared inbox, not a form. It's the most ordinary thing in the world, and it's still the reason many affiliates give for choosing a smaller program.
A worked example
Picture a European football site that already sends sports traffic to Unibet. Its readers also click on casino content around match days: slot round-ups, live casino guides, bonus pages. Those pages can carry a different link. The site adds our six brands, tags each casino article with its own sub-ID, and sends postbacks to its tracker. After two months it can see, per page, whether the casino network or the familiar sportsbook earns more per hundred clicks. That's the comparison that matters, and it's one you can only make if both programs are running.
Readers who want to try slots before depositing anywhere can be sent to free casino games in demo mode, which keeps your slot pages useful even for visitors who aren't ready to sign up.
Checklist before you add a second program
- Confirm which countries each program accepts, so you don't send traffic that can't register.
- Ask how RevShare is calculated and how negative months are treated; our negative carryover guide lists the common approaches.
- Set up one sub-ID scheme you'll use everywhere, so your reports from different programs line up.
- Decide in advance which pages go to which program, and don't change them for at least a month.
Bottom line
Kindred Affiliates gives you a well-known European name with real brand pull, particularly on sports. Casino Affiliates Group gives you six casino offers, one report, one payment and a deal that moves with your performance. They work well together. See all our comparisons on the compare hub, or join in a few minutes.
FAQ
Is Kindred Affiliates the Unibet affiliate program?
Unibet is the brand most associated with Kindred Affiliates. Check their site for the full, current list of brands and markets.
Can I promote Unibet and your brands on the same site?
Yes, subject to each program's terms. Using a big sportsbook for sports pages and a casino network for casino pages is a common setup.
How do I compare the two fairly?
Tag each program's links with sub-IDs, run them on comparable pages, and compare earnings per hundred clicks over at least a month.
What do I need to join Casino Affiliates Group?
A website, channel or traffic source and a few minutes for the free sign-up. Approval gives you links for all six brands.