Casino Affiliates Group vs 888 Affiliates
Updated 27 October 2026
888 has been around for a long time. Its casino, poker and sports brands were among the first names many players ever saw online, and its affiliate program has been paying publishers for longer than some of today's affiliates have been alive. Casino Affiliates Group is a much younger network with six casino brands under one login. Age isn't the deciding factor here; fit is. This page sets out where each one makes sense.
Two different shapes of program
888 Affiliates is an operator program. You promote the 888 family, which spans casino, poker and sports, and you benefit from a brand that many players already know. Casino Affiliates Group is a casino network: six separate casino brands, each with its own personality and welcome offer, managed from one account with one report and one payment. The first gives you depth inside one family; the second gives you range across several casinos.
| Criterion | Casino Affiliates Group | 888 Affiliates |
|---|---|---|
| Verticals | Casino across six brands; casino + sports at YourWin24 | Casino, poker and sports under the 888 family |
| Brand count | Six casino brands, one account | The 888 brands; check their site for the current list |
| Deal models | RevShare 25% start, up to 50%; CPA; Hybrid; geo deals | Typically RevShare, with CPA or hybrid by negotiation. Check their current terms |
| Payment | One payment once the combined balance reaches $250 | See their current terms |
| Sub-IDs and postbacks | Yes: sub-IDs on every link, outgoing S2S postbacks | Ask them about the options for your setup |
| Account management | Dedicated manager for every partner | Varies with partner size |
| Track record | New network, established brands | Very long track record |
Where 888 Affiliates has the edge
Longevity is a real asset. When a program has paid affiliates for many years, you have some sense of how it behaves through market changes, product changes and the occasional bad month. That predictability is worth something, especially if you're building a business rather than a side project.
Poker is the other clear strength. If your audience plays poker, 888's poker brand is an obvious fit, and we don't offer a poker-led brand. We'd tell any poker publisher to keep 888 in their line-up.
Finally, recognition. Like the other big operators, 888 converts cold visitors partly because they already know the name. That's a genuine advantage on generic traffic.
Where Casino Affiliates Group has the edge
More casino angles from one place
The six brands in our network don't all target the same player. CasinoWinner leads with a 300% match (code WIN300), which suits bonus hunters. ZeSlots is slot-first with 250% on ZESLOTS250. CasinoPurple keeps it simple at 100% with PURPLE100. YourWin24 covers casino and sports with YOUR250. Cas2Bet offers 100% with CAS100, and LuckySlotPlay uses LUCK5 for casual slot players. You can match each article or each audience segment to the brand that suits it, without leaving your dashboard.
A deal that moves
Everyone starts at 25% RevShare. From there, partners whose players stay active move up, with a ceiling of 50%. If RevShare isn't right for you, ask for CPA or Hybrid; if one country performs very differently from the rest, ask for a geo deal. These are conversations with your manager, not form submissions. If you're unsure how a losing month is handled under RevShare in general, our guide to negative carryover explains the common approaches and the questions to ask.
Your data, your tracker
Unique-click tracking, sub-IDs on every link, real-time reports and outgoing server-to-server postbacks come as standard. If you run your own tracker, conversions from all six brands can land there. See how sub-IDs and postbacks work for setup ideas.
A practical way to split traffic
A typical mixed site might look like this: poker content links to 888, general sports content to whichever sportsbook converts best for that audience, and casino reviews, bonus pages and slot guides to a casino network. Run it for a month with clear sub-IDs and compare earnings per hundred clicks, not just signups. You'll know quickly which program deserves which page.
If you want to give readers something to try before they deposit anywhere, free demo slots at FreeCasinoLobby work well as a soft first step on slot review pages.
Questions to put to any program before you switch traffic
Whichever way you lean, ask the same handful of questions of every program, including us. How is the RevShare base calculated, and which costs come off before your percentage applies? What happens to a negative month? Is CPA paid on a first deposit alone, or on a qualifying amount or activity? Can you have different terms per country? Will conversions be posted back to your own tracker, and with which parameters? Who do you write to when a link breaks on a Saturday? A program that answers clearly and in writing is usually one that will treat your account well later. Our answers are on the commissions page and in your welcome conversation with your manager.
Our honest recommendation
Poker publishers and anyone who values a very long operator track record should keep 888 Affiliates. Casino-focused publishers who want range, a negotiable deal and one report across several brands should look at us. The two don't exclude each other. When you're ready, the sign-up takes a few minutes, and you can read how our commission models work first.
FAQ
Do you offer poker brands like 888 does?
No. Our six brands are casino-led, with sports betting at YourWin24. For poker audiences, an operator with a dedicated poker brand is the better match.
Is a newer network riskier than an established program?
It's a fair question. Judge any program by how clearly it states its terms and how quickly it answers you. Ours are on the commissions page, and you'll have a dedicated manager to ask anything before you send traffic.
Can I move my 888 traffic to you?
You can send new players through our links whenever you like. Players already registered through another program stay tracked there, as is normal in the industry.
How many brands do I get with one account?
Six casino brands, each with its own tracking link, all in one report and one payment.